Duration
2 months
Platform
Web app
My Role & Constraints
I joined the project to replace two designers who struggled with delivery timelines and domain complexity. Working directly alongside development team, I executed the end-to-end UX/UI redesign: structuring department workflows, overhauling a disjointed UI kit, creating dynamic content and generation spaces.
I inherited a chaotic workspace with inconsistent UI components and fragmented pages left behind by previous team members. Development was running in parallel with design on a strict MVP timeline. The primary challenge was to rapidly onboard, grasp the product logic, and immediately deliver high-quality work to meet client expectations while fixing UI inconsistencies on the fly.
The Process
I began by rethinking the Content Department workflow. The previous design relied on a cramped modal pop-up that couldn't accommodate the extensive multi-step generation, inline editing, and manual adjustments required by the client. I replaced it with a spacious, dedicated workspace designed to support complex AI creation end-to-end.
The Process
In the new layout, users generate and refine scripts directly within the primary workspace — supported by different content formats such as videos, image posts, or slides, which all follow a text-first creation flow. Users can freely regenerate scripts, reorder or add new sections, and run an AI text-checking tool to apply smart improvement suggestions.
The Process
Building on this workflow, I designed the end-to-end UGC Video Generation process. Users can select from saved scripts, generate a new draft, or input custom copy, then fine-tune text, configure avatars and voice profiles (or create custom ones), and review the final output in an interactive preview mode.
The Outcome
I designed a unified, scalable generation workspace and brought the platform’s components and styles into a clean, structured UI Kit. This eliminated fragmented user flows and provided the product with a clear, production-ready design foundation for complex multi-department operations.